How does the distribution system work in El Salvador?

The Salvadoran pharmaceutical market is mainly divided into two major channels: the institutional (public sector) and the private (clinics, pharmacies, and independent physicians). To successfully enter either one, it is essential to understand their differences.

Institutional Distribution

• Clients: MINSAL, ISSS, Hospital Militar, Bienestar Magisterial.

• Access: Through public tenders and transparent procurement processes.

• Common products: Generic, oncology, injectable, and biotechnological medications.

• Requirements: Technical studies, bioequivalence, international certifications, competitive prices.

Private Distribution

• Clients: Private clinics, specialist physicians, independent pharmacies.

• Access: Through medical representative teams and business alliances.

• Common products: Brand-name medications, supplements, natural products, cosmetics.

• Differentiators: Direct relationship with the physician, therapeutic benefits, added value.

FG Pharma masters both channels

With coverage of 90% of the institutional and private sector, we have the knowledge, team, and alliances necessary to effectively position products in both markets.

Does your product fit better in the institutional or private channel?
📩 Write to us and we'll help you make the best decision.